HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Product details
| Management number | 232016431 | Release Date | 2026/06/18 | List Price | US$90.00 | Model Number | 232016431 | ||
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Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalization Read more
| ASIN | B0GGJH41Y2 |
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| Author | Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz |
| Version | Unabridged |
| Language | English |
| Narrator | David Sadzin, Sofia Willingham |
| Publisher | Ascent Audio |
| Program Type | Audiobook |
| Part of series | HBR's 10 Must Reads |
| Listening Length | 5 hours and 50 minutes |
| Audiblecom Release Date | March 03, 2026 |
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